Welcome to Accelerator Programme

Live webinars

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Project Management Basics

Description: This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Time Management

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: People – Human – Team management

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Project Management and Leadership

Project Management Basics

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January
17

10 - 11 CET

Time Management

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January
24

10 - 11 CET

People - Human - Team management

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January
31

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Access to Market I

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Access to Market II

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Price Strategy

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Internationalization and Target Market

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Market Development

Access to Market I

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February
14

10 - 11 CET

Access to Market II

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

February
21

10 - 11 CET

Price Strategy

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

February
28

10 - 11 CET

Internationalization and Target Market

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
04

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Value proposition

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Value proposition

Value proposition

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February
07

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Business Models

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Financial Plan

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Business and financial model

Business Models

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March
14

10 - 11 CET

Financial Plan

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
21

10 - 11 CET

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Market development

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Market development

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Funding and investment Strategy

Public Funding

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March
28

10 - 11 CET

Private Investment Strategy

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
04

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Identity and Brand Management I

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Identity and Brand Management II

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Lead Generation

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Marketing

Identity and Brand Management I

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
11

10 - 11 CET

Identity and Brand Management II

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
18

10 - 11 CET

Lead Generation

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
25

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Pitching

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Pitching

Pitching

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

May
02

10 - 11 CET

Live webinars agenda - Pitching

Webinar 1

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December 15 th

Webinar 1

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January 27 th

Recorded Webinars and resourses

We have prepared some recorded webinar, videos from M4M consortium partners and others european project that will be helpful for growing of  Startups and SMEs companies.

Webinars and videos

Workshop Session :

  • Private World interest for circularity
  • Impact investment activity
  • Tips to win over investors
  • Mistakes to avoid

Link : https://www.youtube.com/watch?v=aOfQ4ubdubk

Duration: 25 min

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:

1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality

2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance

3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.

Link: https://www.cesah.com/index.php/lessons/BM04KIM04https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge

Link:https://www.cesah.com/index.php/lessons/TM05EXT05 https://www.cesah.com/index.php/lessons/BM04KIM04https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 40 min.

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….

Link:https://www.life-global.org/allcourses?page=1

Duration: N/A

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA… 

Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 18 min

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?

Link:https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipadhttps://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 13 min

How to market your product internationally…

Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad

Duration: 16 min

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 15 min

What it means and why it makes sense to talk about it now

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 10 min

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce

Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka

Duration: 30 min

Workshop Session :

  • Private World interest for circularity
  • Impact investment activity
  • Tips to win over investors
  • Mistakes to avoid

Link : https://www.youtube.com/watch?v=aOfQ4ubdubk

Duration: 25 min

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:

1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality

2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance

3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.

Link: https://www.cesah.com/index.php/lessons/BM04KIM04https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge

Link:https://www.cesah.com/index.php/lessons/TM05EXT05 https://www.cesah.com/index.php/lessons/BM04KIM04https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 40 min.

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….

Link:https://www.life-global.org/allcourses?page=1

Duration: N/A

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA… 

Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 18 min

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?

Link:https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipadhttps://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 13 min

How to market your product internationally…

Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad

Duration: 16 min

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 15 min

What it means and why it makes sense to talk about it now

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 10 min

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce

Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka

Duration: 30 min

Webinar: Circular Business Opportunities

Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

Captura 9

Webinar: International Marketing

How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas

How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation

What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership

6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls

Sales call in four steps Duration: 16 min

Webinar: Product innovation

Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)

Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h

Digital transformation self-assessment tool (English and Spanish)

Self-Diagnosis, the tool that will allow you to know, through a simple questionnaire, the level of digital maturity of your company in the different areas of your business.

Resources - Different topics (English and Spanish)

Short texts related with digital transformation

TIPS&TRICKS FOR A GOOD PITCHING SESSION WITH INVESTORS

Differentiating the sources of funding is key to the company’s financial robustness. Nonetheless, not all funding schemes are suitable to all companies or to every company’s stage of development. When referring to equity financing and to private investors, the company is required to be able to present its own investment project in front of a panel: the pitching exercise!. This leaflet summarizes the key elements a company has to manage when preparing for pitching

Live webinars agenda - Pitching

Webinar 1

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December 15 th

Webinar 1

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January 27 th

Matchmaking events

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

Coaching programme

tHE COCHING PROGRAMME IS AVAILABLE ONLY FOR WINNER OF OUR OC1, IF YOU ARE ONE OF THEM REQUEST YOUR ACCESS AT THE END OF THIS PAGE..

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Project Management Basics

Description: This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Time Management

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: People – Human – Team management

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Project Management and Leadership

Project Management Basics

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January
17

10 - 11 CET

Time Management

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January
24

10 - 11 CET

People - Human - Team management

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

January
31

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Access to Market I

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Access to Market II

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Price Strategy

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Internationalization and Target Market

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Market Development

Access to Market I

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

February
14

10 - 11 CET

Access to Market II

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

February
21

10 - 11 CET

Price Strategy

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

February
28

10 - 11 CET

Internationalization and Target Market

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
04

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Value proposition

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Value proposition

Value proposition

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February
07

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Business Models

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Financial Plan

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Business and financial model

Business Models

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
14

10 - 11 CET

Financial Plan

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
21

10 - 11 CET

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Market development

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR :Market development

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Funding and investment Strategy

Public Funding

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

March
28

10 - 11 CET

Private Investment Strategy

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
04

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Identity and Brand Management I

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Identity and Brand Management II

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR: Lead Generation

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

Do you want to know more about Market development?

Explore other webinars and coachings!

Live webinars agenda - Marketing

Identity and Brand Management I

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
11

10 - 11 CET

Identity and Brand Management II

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
18

10 - 11 CET

Lead Generation

Content. This is a short description. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam porta fringilla turpis, in hendrerit justo. Proin aliquet a tellus quis luctus. Fusce accumsan orci quis quam malesuada blandit. Donec fringilla imperdiet nulla vel aliquet. Integer cursus, eros vitae eleifend vehicula, felis mauris faucibus felis, ac sollicitudin ex turpis mollis ipsum. Duration: Xh: XX min

April
25

10 - 11 CET

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

WEBINAR : Pitching

Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Main topic addressed

  • Market research
  • Value chain
  • Market fit

Target group

  • Early stage companies
  • Start-ups & SMEs

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Live webinars agenda - Pitching

Pitching

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May
02

10 - 11 CET

Recorded Webinars and resourses

We have prepared some recorded webinar, videos from M4M consortium partners and others european project that will be helpful for growing of  Startups and SMEs companies.

Webinars and videos

Webinar: Circular Business Opportunities

Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

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Webinar: International Marketing

How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas

How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation

What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership

6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls

Sales call in four steps Duration: 16 min

Webinar: Product innovation

Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)

Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h

Digital transformation self-assessment tool (English and Spanish)

Self-Diagnosis, the tool that will allow you to know, through a simple questionnaire, the level of digital maturity of your company in the different areas of your business.

Resources - Different topics (English and Spanish)

Short texts related with digital transformation

TIPS&TRICKS FOR A GOOD PITCHING SESSION WITH INVESTORS

Differentiating the sources of funding is key to the company’s financial robustness. Nonetheless, not all funding schemes are suitable to all companies or to every company’s stage of development. When referring to equity financing and to private investors, the company is required to be able to present its own investment project in front of a panel: the pitching exercise!. This leaflet summarizes the key elements a company has to manage when preparing for pitching

Matchmaking events

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

For companies interested in meeting potential partners for developing new solutions based on Digital Technologies, such as Artificial IntelligenceIoTCybersecurity, Free SoftwareData Management and others

Coaching programme

tHE COCHING PROGRAMME IS AVAILABLE ONLY FOR WINNER OF OUR OC1, IF YOU ARE ONE OF THEM REQUEST YOUR ACCESS AT THE END OF THIS PAGE..

Name of the coach

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Name of the coach

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Name of the coach

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Name of the coach

Short presentation