Accelerator Programme
Beneficiaries and Applicants of the Mind4Machines Open Call will have access to live training webinars on the following topics:
- Market Development
- Project Management
- Value proposition
- Business Models
- Financing and investment strategy
- Marketing
- Pitching
Project management and leadership
Recorded webinars
Project Management Basics ☑️
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
Tools & Methodology , From an idea to the project plan and Capacity and resources. Duration: 69 min
Time Management ☑️
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
Setting Priorities, Dealing with deadlines and Issues & Best practices.
Duration: 62 min
People - Human - Team management ☑️
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
- Building the right team, Competencies identified and properly exploited, teambuilding and teamleading.
- Conflict and trust situation, communication 1o1 – reading/writing, listening/speaking – hidden, obvious and pseudo intentions
- Agile, Management 3.0
Duration: 62 min
Ask Me Anything sessions agenda
October
10
15 - 16 CET
Market Development - Financial model - Marketing (leads)
Recorded webinars
Market Development
Access to Market I ☑️
Presenter:
Yaneiza Méndez is Project Manager and Innovation Consultant with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.
This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique
Duration: 60 min
Access to Market II ☑️
Presenter:
Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies
In this webinar you will learn theoretical methods and practical knowledge on how to bring new solutions to the market, the best and most convincing market strategies, how to deal with the competition and how to get the best out of your partners. A number of case studies will be presented and participants will be given some practical tools they can use for their own innovations.
Duration: 24 min
Price Strategy ☑️
Presenter:
Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies
In this Webinar you will learn about theoretical methods and practical experiences how to commercially position your new solutions in the market. In order to validate your solution you have to make an analysis of potential earnings that your solutions can bring to your B2B(2C) customers. This is also the basis for your pricing strategy. Some case studies will be presented and the participants will get some hand-on tools to use in their own innovations.
Duration: 37 min
Internationalization and Target Market ☑️
Presenter:
Süleyman KARAKAYA is an Economics graduate with an MA degree in European Studies. He had started working for EEN 2010. In 2013, he has left the Network for his degree. In 2015, Suleyman has begun working in ICI as Cluster Manager for the Textile Accessories Manufacturers Cluster responsible for managing internationalisation activities. Since 2017, Suleyman has been helping SMEs with internationalisation and partnering. He contributes to Healthcare Sector Group and Clusters Thematic Group in EEN.
Internationalisation is defined as enterprises’ involvement in international markets. Exporting is commonly known and most effective way of going international however deciding for the right market could be challenging for companies especially for SMEs.
In this seminar, we will discuss about how to determine export markets and tools to use in finding them.
Duration: 28 min
Financial Model
Financial Plan ☑️
Presenter:
- Müjde Çetin Founder at Spring Global Consultancy
- An award winning consultant on strategy, road maps and integrated thinking
- An IFC coach, promising 25 years of experience in family businesses and entrepreneurship.
This webinar will cover the following topics and questions:
- What is a small business financial plan?
- Business Model Canvas
- How to set the strategy
- What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast)
- A draft financial plan
- Tips for writing a perfect financial plan
Duration: 60 min
Marketing (Lead)
Lead Generation ☑️
Presenter:
Petek Özkan :
- Growth Marketing & Brand management with 13 years of experience in FMCG and software sector; R&D with 2 years of experience in FMCG sector.
- Proven record in managing product and 360 campaign launches that increase brand awareness and sales
In this webinar, the following topics will be covered:
- Owning the design, activation, iteration and ongoing measurement of industry-focused go-to-market strategies for US
- Managing overall marketing budget and track ROI working closely with Demand Generation
- Leading product marketing activities including positioning and messaging
- Partnering with key internal and external stakeholders to build campaign and launch strategies.
Duration: 59 min.
Ask Me Anything sessions agenda
Value proposition
Recorded webinars
Value proposition ☑️
Presenter:
Yaneiza Méndez is Project Manager and Innovation Consultant with more than 6 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.
This web-seminar is focusing on some tools to analyse the market and ensure that your idea or project is solving a real problem/need from the industry or society, offering a proper and strong value proposal. This web seminar gives an overview of the Lean Canvas and the Gain and Pain Methodology
Duration: 59 min
Ask Me Anything sessions agenda
Please note that our live webinar on 21/03/2023 (10-1 CET) on Financial Plan unfortunately has to be cancelled and rescheduled to Thursday, 13.04.2023 10-11 CEST. The Zoom invitation will be sent by mail in the regular way.
Business Models
Presenter:
Markku Mikkola, senior scientist at VTT Technical Research Centre of Finland. Main research interests include business models and business process development especially in manufacturing and product & service development. Project manager in several development projects in Finnish and European industrial companies and business networks including SMEs.
WEBINAR : Business Models
Description: This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed.
Main topic addressed
- Introduction to strategic choices and business models
- Overview of business model elements
- Perspectives to value creation
- Market positioning and competitive advantage
- Revenue models and pricing
Target group
- Top management and business developers of technology companies
- Date: March 14 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
Explore other webinars and coachings!
Financial Plan
Presenter:
- Müjde Çetin Founder at Spring Global Consultancy
- An award winning consultant on strategy, road maps and integrated thinking
- An IFC coach, promising 25 years of experience in family businesses and entrepreneurship.
WEBINAR: Financial Plan
Description: This webinar will cover the following topics and questions:
- What is a small business financial plan?
- Business Model Canvas
- How to set the strategy
- What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast)
- A draft financial plan
- Tips for writing a perfect financial plan
Main topic addressed
- Financial Plan
- Strategy Map
- Business Model Canvas
- Components of a Financial Plan
Target group
- SME founders, professional staff
- Entrepreneurs
- Start-ups and Scale-ups
- Date: April 13 at 10:00 - 11:00 CET (Rescheduled)
- Duration: 60 min
Do you want to know more about Market development?
Explore other webinars and coachings!
Live webinars agenda - Business and financial model
Business Models
This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed. Duration: 1h
March
14
10 - 11 CET
Financial Plan
This webinar will cover the following topics and questions: What is a small business financial plan? Business Model Canvas How to set the strategy What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast) A draft financial plan Tips for writing a perfect financial plan. Duration: 1h
April
13
(Rescheduled)
10 - 11 CET
Funding & Investment strategy
Recorded webinars
Public Funding ☑️
Presenter:
Ms Ioana Dragos has been a project manager in several EU-funded projects to date. She has been an expert in regional development for 20 years and an expert for the Enterprise Europe Network for 14 years. training on these topics for different profiles.
This session will faciliate understanding of the European funding system and will ease you the access to European funding, exporing the different open and fortcoming calls for programmes supporting Industry 4.0 digital solutions, manufacturing industry and research, development and innovation. Main sources of information for continuous funding opportunities scouting will be also provided to you.
The webinar will give you an insight of the main criteria to apply and further access to potential partnerships proposals, providing the links to Enterprise Europe Network, (European) Digital Innovation Hubs or clusters across your countries of origin.
Duration: 46 min
Private Investment Strategy ☑️
Presenter:
Cristian Dascalu is:
- Partner GapMinder VC (50M euro venture fund)
- Managing Partner Techcelerator – Investment Readiness & SEED Accelerator in SEE
- EIC Investment Jury Member, Chairman Romanian Tech Startups Association
- Entrepreneur for 12 years
Finding the right investors for a high-tech startup is not an easy task for the founder’s team. That’s why we designed this session in a very practical way to help startups understand the investor’s mindset and more importantly, to understand and have the main steps to initiate successfully their SEED fundraising pro
cess. In this training process, we clarify the company valuation & cap table evolution in tandem with setting the right validation KPIs to support the pitching with investors.
Throughout the session, we will set up also the foundations of the startup DataRoom containing the main pillars of the fundraising process. The DataRoom structure which we designed and validated contains the: Investment Brief – Roadmap – Metrics – Competition – Team – CapTable – Valuation Investment Readiness is designed to help tech startups prepare their next preSEED / SEED round. What makes the product or service unique
Duration: 60 min
Ask Me Anything sessions agenda
Business Models and Marketing (Brand)
Recorded webinars
Business Models
Business Models ☑️
Presenter:
Markku Mikkola, senior scientist at VTT Technical Research Centre of Finland. Main research interests include business models and business process development especially in manufacturing and product & service development. Project manager in several development projects in Finnish and European industrial companies and business networks including SMEs.
WEBINAR : Business Models
Description: This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed.
Duration: 49 min
Marketing
Identity and Brand Management I ☑️
Presenter:
Rita Campos
- More than 20 years in project management at European level, including presentation of results to several audiences.
- Entrepreneurial experience in technical domains including AI and decision support.
How to select social media channels to fit marketing strategy. Visual elements and copyright in digital marketing. Analytics, indicators in digital marketing and user engagement.
Duration: 33 min.
Identity and Brand Management II ☑️
Presenter:
Rita Campos
- More than 20 years in project management at European level, including presentation of results to several audiences.
- Entrepreneurial experience in technical domains including AI and decision support.
Developing a company’s identity, including key visual components such as logo, colourscheme and fonts, templates and language style. Define and implement a branding strategy, including the selection of main channels. Identify key target audiences and associated messages.
Duration: 43 min.
Ask Me Anything sessions agenda
Pitching
Recorded webinars
Pitching ☑️
Presenter:
Dominik Stelzmueller is a consultant and sales expert. He advises companies on the conception and implementation of business, innovation and transformation processes
All founders and startups have to be convincing in their pitches in order to inspire and convince investors, network partners or customers within a very short time.
In this pitch training, the participants learn what really matters, what the DO’s and DON’T’s of a successful pitch are and which formal requirements should be observed during the process. Participants who are working on their first pitch deck are just as welcome as pitch-experienced startups and entrepreneurs who would like feedback on their presentation.
Duration: 54 min.