Accelerator Programme
Beneficiaries and Applicants of the Mind4Machines Open Call will have access to live training webinars on the following topics:
- Market Development
- Project Management
- Value proposition
- Business Models
- Financing and investment strategy
- Marketing
- Pitching
Project Management Basics
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
WEBINAR: Project Management Basics
Description: Tools & Methodology , From an idea to the project plan and Capacity and resources
Main topic addressed
- Project Management Basics
Target group
- C-LvL and Entrepreneurs
- Group, Team and Department Leader
- Project- and Innovationmanager
- Duration: 60 min
- Date: January 17 at 10:00 - 11:00 am (CET)
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Time Management
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
WEBINAR: Time management
Description: Setting Priorities, Dealing with deadlines and Issues & Best practices
Main topic addressed
- Time management
Target group
- C-LvL and Entrepreneurs
- Group, Team and Department Leader
- Project- and Innovationmanager
- Date: January 24 at 10:00 - 11:00 am (CET)
- Duration: 45 min
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People - Human - Team management
Presenters:
- Stefan Uhlig (Senior Project Manager)
- Susann Ehrhardt (Coach)
WEBINAR: People – Human – Team management
Description:
- Building the right team, Competencies identified and properly exploited, teambuilding and teamleading.
- Conflict and trust situation, communication 1o1 – reading/writing, listening/speaking – hidden, obvious and pseudo intentions
- Agile, Management 3.0
Main topic addressed
- People – Human – Team management and leadership
- Agile, Management 3.0
Target group
- C-LvL and Entrepreneurs
- Group, Team and Department Leader
- Project- and Innovationmanager
- Date: January 31 at 10:00 - 11:00 am (CET)
- Duration: 60 min
Do you want to know more about Market development?
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Live webinars agenda - Project Management and Leadership
Project Management Basics
Tools & Methodology , From an idea to the project plan and Capacity and resources Duration: 1h
January
17
10 - 11 CET
Time Management
Setting Priorities, Dealing with deadlines and Issues & Best practices Duration: 1h
January
24
10 - 11 CET
People - Human - Team management
Content: 1) Building the right team, Competencies identified and properly exploited, teambuilding and teamleading. 2) Conflict and trust situation, communication 1o1 – reading/writing, listening/speaking – hidden, obvious and pseudo intentions 3) Agile, Management 3.0 Duration: 1h
January
31
10 - 11 CET
Access to Market I
Presenter:
Yaneiza Méndez is Project Manager and Innovation Consultant with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.
WEBINAR : Access to Market I
Description This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique
Main topic addressed
- Market research
- Value chain
- Market fit
Target group
- Early stage companies
- Start-ups & SMEs
- Duration: 60 min
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Access to Market II
Presenter:
Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies
WEBINAR : Access to Market II
Description: In this webinar you will learn theoretical methods and practical knowledge on how to bring new solutions to the market, the best and most convincing market strategies, how to deal with the competition and how to get the best out of your partners. A number of case studies will be presented and participants will be given some practical tools they can use for their own innovations.
Main topic addressed
- Access to market/ analysis
- Competition & Partners
- Market Pull and Push Strategy
Target group
- Entrepreneurial teams
- CEOs
- Marketing strategists
- Duration: 60 min
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Price Strategy
Presenter:
Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies
WEBINAR : Price Strategy
Description: In this Webinar you will learn about theoretical methods and practical experiences how to commercially position your new solutions in the market. In order to validate your solution you have to make an analysis of potential earnings that your solutions can bring to your B2B(2C) customers. This is also the basis for your pricing strategy. Some case studies will be presented and the participants will get some hand-on tools to use in their own innovations.
Main topic addressed
- Price Strategy and Valuation
- Sales strategy and implementation
Target group
- Entrepreneurial teams
- CEOs
- Marketing strategists
- Date: February 28/ 10:00 - 11:00 CET
- Duration: 60 min
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Internationalization and Target Market
Presenter:
Süleyman KARAKAYA is an Economics graduate with an MA degree in European Studies. He had started working for EEN 2010. In 2013, he has left the Network for his degree. In 2015, Suleyman has begun working in ICI as Cluster Manager for the Textile Accessories Manufacturers Cluster responsible for managing internationalisation activities. Since 2017, Suleyman has been helping SMEs with internationalisation and partnering. He contributes to Healthcare Sector Group and Clusters Thematic Group in EEN.
WEBINAR : Internationalization and Target Market
Description: Internationalisation is defined as enterprises’ involvement in international markets. Exporting is commonly known and most effective way of going international however deciding for the right market could be challenging for companies especially for SMEs.
In this seminar, we will discuss about how to determine export markets and tools to use in finding them.
Main topic addressed
- Why should companies export?
- Determining the needs
- Tools for determining target markets. (trademap.org, Access2Markets)
- Reaching potential markets
- Finding potential customers
Target group
- SMEs
- Date: March 7 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
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Live webinars agenda - Market Development
Access to Market I
This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique. Duration: 1h
February
14
10 - 11 CET
Access to Market II
In this webinar you will learn theoretical methods and practical knowledge on how to bring new solutions to the market, the best and most convincing market strategies, how to deal with the competition and how to get the best out of your partners. A number of case studies will be presented and participants will be given some practical tools they can use for their own innovations. Duration: 1h
February
21
10 - 11 CET
Price Strategy
In this Webinar you will learn about theoretical methods and practical experiences how to commercially position your new solutions in the market. In order to validate your solution you have to make an analysis of potential earnings that your solutions can bring to your B2B(2C) customers. This is also the basis for your pricing strategy. Some case studies will be presented and the participants will get some hand-on tools to use in their own innovations. Duration: 1h
February
28
10 - 11 CET
Internationalization and Target Market
Internationalisation is defined as enterprises' involvement in international markets. Exporting is commonly known and most effective way of going international however deciding for the right market could be challenging for companies especially for SMEs. In this seminar, we will discuss about how to determine export markets and tools to use in finding them. Duration: 1h
March
7
10 - 11 CET
Value proposition
Presenter:
Yaneiza Méndez is Project Manager and Innovation Consultant with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.
WEBINAR :Value proposition
Description: This web-seminar is focusing on some tools to analyse the market and ensure that your idea or project is solving a real problem/need from the industry or society, offering a proper and strong value proposal. This web seminar gives an overview of the Lean Canvas and the Gain and Pain Methodology.
Main topic addressed
- Value proposition
- Lean Canvas
- Gain and pain
Target group
- Early stage companies
- Start-ups & SMEs
- Date: February 7 at 10:00 - 11:00 CET
- Duration: 45 min
Do you want to know more about Market development?
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Live webinars agenda - Value proposition
Value proposition
This web-seminar is focusing on some tools to analyse the market and ensure that your idea or project is solving a real problem/need from the industry or society, offering a proper and strong value proposal. This web seminar gives an overview of the Lean Canvas and the Gain and Pain Methodology. Duration: 45 min
February
07
10 - 11 CET
Please note that our live webinar on 21/03/2023 (10-1 CET) on Financial Plan unfortunately has to be cancelled and rescheduled to Thursday, 13.04.2023 10-11 CEST. The Zoom invitation will be sent by mail in the regular way.
Business Models
Presenter:
Markku Mikkola, senior scientist at VTT Technical Research Centre of Finland. Main research interests include business models and business process development especially in manufacturing and product & service development. Project manager in several development projects in Finnish and European industrial companies and business networks including SMEs.
WEBINAR : Business Models
Description: This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed.
Main topic addressed
- Introduction to strategic choices and business models
- Overview of business model elements
- Perspectives to value creation
- Market positioning and competitive advantage
- Revenue models and pricing
Target group
- Top management and business developers of technology companies
- Date: March 14 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
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Financial Plan
Presenter:
- Müjde Çetin Founder at Spring Global Consultancy
- An award winning consultant on strategy, road maps and integrated thinking
- An IFC coach, promising 25 years of experience in family businesses and entrepreneurship.
WEBINAR: Financial Plan
Description: This webinar will cover the following topics and questions:
- What is a small business financial plan?
- Business Model Canvas
- How to set the strategy
- What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast)
- A draft financial plan
- Tips for writing a perfect financial plan
Main topic addressed
- Financial Plan
- Strategy Map
- Business Model Canvas
- Components of a Financial Plan
Target group
- SME founders, professional staff
- Entrepreneurs
- Start-ups and Scale-ups
- Date: April 13 at 10:00 - 11:00 CET (Rescheduled)
- Duration: 60 min
Do you want to know more about Market development?
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Live webinars agenda - Business and financial model
Business Models
This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed. Duration: 1h
March
14
10 - 11 CET
Financial Plan
This webinar will cover the following topics and questions: What is a small business financial plan? Business Model Canvas How to set the strategy What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast) A draft financial plan Tips for writing a perfect financial plan. Duration: 1h
April
13
(Rescheduled)
10 - 11 CET
Public Funding
Presenter:
Ms Ioana Dragos has been a project manager in several EU-funded projects to date. She has been an expert in regional development for 20 years and an expert for the Enterprise Europe Network for 14 years. training on these topics for different profiles.
WEBINAR: Public Funding
Description: This session will faciliate understanding of the European funding system and will ease you the access to European funding, exporing the different open and fortcoming calls for programmes supporting Industry 4.0 digital solutions, manufacturing industry and research, development and innovation. Main sources of information for continous funding opportunitiee scounting will be also provided to you.
The webinar will give you an insight of the main criteria to apply and further access to potential partnerships proposals, providing the links to Enterpsise Europe Network, (European) Digital Innovation Hubs or clusters across your countries of origin
Main topic addressed
- Main EU programmes
- Open & fortcoming open calls
- Main criteria to apply
- Facilitating project partnerships
- Main sources of Info for funding opportunities
Target group
- SMEs and large companies acting as digital providers for Industry 4.0. solutions
- SMEs from manufacturing industry
- R&D organisations
- Date: March 28 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
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Private Investment Strategy
Presenter:
Cristian Dascalu is:
- Partner GapMinder VC (50M euro venture fund)
- Managing Partner Techcelerator – Investment Readiness & SEED Accelerator in SEE
- EIC Investment Jury Member, Chairman Romanian Tech Startups Association
- Entrepreneur for 12 years
WEBINAR: Private Investment Strategy
Description: Finding the right investors for a high-tech startup is not an easy task for the founder’s team. That’s why we designed this session in a very practical way to help startups understand the investor’s mindset and more importantly, to understand and have the main steps to initiate successfully their SEED fundraising process.
In this training process, we clarify the company valuation & cap table evolution in tandem with setting the right validation KPIs to support the pitching with investors. Throughout the session, we will set up also the foundations of the startup DataRoom containing the main pillars of the fundraising process. The DataRoom structure which we designed and validated contains the: Investment Brief – Roadmap – Metrics – Competition – Team – CapTable – Valuation
Investment Readiness is designed to help tech startups prepare their next preSEED / SEED round.
what makes the product or service unique
Main topic addressed
- Scout for proper private funding – maturity level investors (BA, VC, CVC)
- Pre-seed and Seed Funding stages: Round A-B-C
- How to prepare for private funding / How to approach an investor
- Investment strategy/ Investment Readiness
Target group
- StartUps with disruptive potential solutions
- ScaleUps
- SMEs
- Date: April 04 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
Explore other webinars and coachings!
Live webinars agenda - Funding and investment Strategy
Public Funding
This session will faciliate understanding of the European funding system and will ease you the access to European funding, exporing the different open and fortcoming calls for programmes supporting Industry 4.0 digital solutions, manufacturing industry and research, development and innovation. Main sources of information for continous funding opportunitiee scounting will be also provided to you. The webinar will give you an insight of the main criteria to apply and further access to potential partnerships proposals, providing the links to Enterpsise Europe Network, (European) Digital Innovation Hubs or clusters across your countries of origin. Duration: 1h
March
28
10 - 11 CET
Private Investment Strategy
Finding the right investors for a high-tech startup is not an easy task for the founder’s team. That’s why we designed this session in a very practical way to help startups understand the investor’s mindset and more importantly, to understand and have the main steps to initiate successfully their SEED fundraising process. In this training process, we clarify the company valuation & cap table evolution in tandem with setting the right validation KPIs to support the pitching with investors. Throughout the session, we will set up also the foundations of the startup DataRoom containing the main pillars of the fundraising process. The DataRoom structure which we designed and validated contains the: Investment Brief – Roadmap – Metrics – Competition – Team – CapTable - Valuation. Investment Readiness is designed to help tech startups prepare their next preSEED / SEED round. what makes the product or service unique. Duration: 1h
April
04
10 - 11 CET
Identity and Brand Management I
Presenter:
Rita Campos
- More than 20 years in project management at European level, including presentation of results to several audiences.
- Entrepreneurial experience in technical domains including AI and decision support.
WEBINAR: Identity and Brand Management I – Identity and Branding
Description: Developing a company’s identity, including key visual components such as logo, colourscheme and fonts, templates and language style. Define and implement a branding strategy, including the selection of main channels. Identify key target audiences and associated messages.
Main topic addressed
- Visual Identity
- Brand management
- Reputation Management
- Digital Marketing
Target group
- Technology providers establishing a brand or a new product/service
- Date: April 11 at 10:00 - 11:00 CET
- Duration: 45 min
Do you want to know more about Market development?
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Identity and Brand Management II
Presenter:
Rita Campos
- More than 20 years in project management at European level, including presentation of results to several audiences.
- Entrepreneurial experience in technical domains including AI and decision support.
WEBINAR: Identity and Brand Management II – Digital Marketing
Description: How to select social media channels to fit marketing strategy. Visual elements and copyright in digital marketing. Analytics, indicators in digital marketing and user engagement.
Main topic addressed
- Visual Identity
- Brand management
- Reputation Management
- Digital Marketing
Target group
- Technology providers establishing a brand or a new product/service
- Date: April 18 at 10:00 - 11:00 CET
- Duration: 45 min
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Lead Generation
Presenter:
Petek Özkan :
- Growth Marketing & Brand management with 13 years of experience in FMCG and software sector; R&D with 2 years of experience in FMCG sector.
- Proven record in managing product and 360 campaign launches that increase brand awareness and sales
WEBINAR: Lead Generation
Description: In this webinar, the following topics will be covered:
- Owning the design, activation, iteration and ongoing measurement of industry-focused go-to-market strategies for US
- Managing overall marketing budget and track ROI working closely with Demand Generation
- Leading product marketing activities including positioning and messaging
- Partnering with key internal and external stakeholders to build campaign and launch strategies.
Main topic addressed
- Demand generation or lead generation, what about growth marketing?
- The perfect three: SEO, ABM, and CRM
- How aggressively you can go to market (budget, resources, etc.)
- How to detect and approach your market’s maturity (i.e. how well known the problem is)
- Marketing funnel strategy and execution, does it make sense?
Target group
- Entrepreneurs, SMEs, start ups or scale ups aiming to shape:
- Go-to-market strategies
- Business growth plans
- Date: April 25 at 10:00 - 11:00 CET
- Duration: 60 min
Do you want to know more about Market development?
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Live webinars agenda - Marketing
Identity and Brand Management I - Identity and Branding
Developing a company's identity, including key visual components such as logo, colourscheme and fonts, templates and language style. Define and implement a branding strategy, including the selection of main channels. Identify key target audiences and associated messages. Duration: 45 min.
April
11
10 - 11 CET
Identity and Brand Management II - Digital Marketing
How to select social media channels to fit marketing strategy. Visual elements and copyright in digital marketing. Analytics, indicators in digital marketing and user engagement. Duration: 45 min.
April
18
10 - 11 CET
Lead Generation
In this webinar, the following topics will be covered: Owning the design, activation, iteration and ongoing measurement of industry-focused go-to-market strategies for US Managing overall marketing budget and track ROI working closely with Demand Generation Leading product marketing activities including positioning and messaging Partnering with key internal and external stakeholders to build campaign and launch strategies. Duration: 1h
April
25
10 - 11 CET
Pitching
Presenter:
Dominik Stelzmueller is a consultant and sales expert. He advises companies on the conception and implementation of business, innovation and transformation processes
WEBINAR : Pitching
Description: All founders and startups have to be convincing in their pitches in order to inspire and convince investors, network partners or customers within a very short time.
In this pitch training, the participants learn what really matters, what the DO’s and DON’T’s of a successful pitch are and which formal requirements should be observed during the process. Participants who are working on their first pitch deck are just as welcome as pitch-experienced startups and entrepreneurs who would like feedback on their presentation.
Main topic addressed
- Basics in Pitch Training
- Key aspects of a successful pitch
- Do’s & Dont’s in pitch presentation
- Formal requirements of a pitch deck
Target group
- Entrepreneurial Teams
- CEOs
- Marketing Strategists
- Date: May 02 at 10:00 - 11:00 am (CET)
- Duration: 60 min
Do you want to know more about Market development?
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Live webinars agenda - Pitching
Pitching
All founders and startups have to be convincing in their pitches in order to inspire and convince investors, network partners or customers within a very short time. In this pitch training, the participants learn what really matters, what the DO's and DON’T’s of a successful pitch are and which formal requirements should be observed during the process. Participants who are working on their first pitch deck are just as welcome as pitch-experienced startups and entrepreneurs who would like feedback on their presentation. Duration: 1h