Accelerator Programme

We have prepared some recorded webinar, videos, tools and information  from M4M consortium partners and others european and regional projects that will be helpful for growing of  Startups and SMEs companies.

Clarify your doubts about M4M recorded webinars in our Ask Me Anything  (AMA) sessions.

Project management and leadership

Recorded webinars

Project Management Basics ☑️

Presenters:

Tools & Methodology , From an idea to the project plan and Capacity and resources.  Duration: 69 min

 

Time Management ☑️

Presenters:

Setting Priorities, Dealing with deadlines and Issues & Best practices.

Duration: 62 min

People - Human - Team management ☑️

Presenters:

  • Building the right team, Competencies identified and properly exploited, teambuilding and teamleading.
  • Conflict and trust situation, communication 1o1 – reading/writing, listening/speaking – hidden, obvious and pseudo intentions
  • Agile, Management 3.0

Duration: 62 min

Ask Me Anything sessions agenda

October
10

15 - 16 CET

Value proposition

Recorded webinars

Value proposition ☑️

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 6 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

This web-seminar is focusing on some tools to analyse the market and ensure that your idea or project is solving a real problem/need from the industry or society, offering a proper and strong value proposal. This web seminar gives an overview of the Lean Canvas and the Gain and Pain Methodology

Duration: 59 min

Ask Me Anything sessions agenda

November
14

10 - 11 CET

Business Models and Marketing (Brand)

Recorded webinars

Business Models

Business Models ☑️

Presenter:

Markku Mikkola, senior scientist at VTT Technical Research Centre of Finland. Main research interests include business models and business process development especially in manufacturing and product & service development. Project manager in several development projects in Finnish and European industrial companies and business networks including SMEs.

WEBINAR : Business Models

Description: This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed.

Duration: 49 min

 

Marketing

Identity and Brand Management I ☑️

Presenter:

Rita Campos

  • More than 20 years in project management at European level, including presentation of results to several audiences.
  • Entrepreneurial experience in technical domains including AI and decision support.

How to select social media channels to fit marketing strategy. Visual elements and copyright in digital marketing. Analytics, indicators in digital marketing and user engagement.

Duration: 33 min.

  

 

Identity and Brand Management II ☑️

Presenter:

Rita Campos

  • More than 20 years in project management at European level, including presentation of results to several audiences.
  • Entrepreneurial experience in technical domains including AI and decision support.

Developing a company’s identity, including key visual components such as logo, colourscheme and fonts, templates and language style. Define and implement a branding strategy, including the selection of main channels. Identify key target audiences and associated messages.

Duration: 43 min.

 

Ask Me Anything sessions agenda

December
19

10 - 11 CET

Market Development - Financial model - Marketing (leads)

Recorded webinars

Market Development

Access to Market I ☑️

Presenter:

Yaneiza Méndez is Project Manager and Innovation Consultant  with more than 4 years of experience in the management and development of Innovation projects having in charge of different projects related to space, fusion and industry 4.0, caring out technology transfer strategies and market analysis. She has conducted training on these topics for different profiles.

This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique

Duration: 60 min

Access to Market II ☑️

Presenter:

Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies

In this webinar you will learn theoretical methods and practical knowledge on how to bring new solutions to the market, the best and most convincing market strategies, how to deal with the competition and how to get the best out of your partners. A number of case studies will be presented and participants will be given some practical tools they can use for their own innovations.

Duration: 24 min

 

Price Strategy ☑️

Presenter:

Hans Houf has 20 years active experience as a serial entrepreneur, as an investor and as a strategy & innovation consultant. Currently he is working as a CEO of a new Start-Up in e-mobility and in parallel – in a Business & Innovation Consultancy. His educational grounds are Master in Science and a Master in Business Studies

In this Webinar you will learn about theoretical methods and practical experiences how to commercially position your new solutions in the market. In order to validate your solution you have to make an analysis of potential earnings that your solutions can bring to your B2B(2C) customers. This is also the basis for your pricing strategy. Some case studies will be presented and the participants will get some hand-on tools to use in their own innovations.

Duration: 37 min

 

Internationalization and Target Market ☑️

Presenter:

Süleyman KARAKAYA is an Economics graduate with an MA degree in European Studies. He had started working for EEN 2010. In 2013, he has left the Network for his degree. In 2015, Suleyman has begun working in ICI as Cluster Manager for the Textile Accessories Manufacturers Cluster responsible for managing internationalisation activities. Since 2017, Suleyman has been helping SMEs with internationalisation and partnering. He contributes to Healthcare Sector Group and Clusters Thematic Group in EEN.

Internationalisation is defined as enterprises’ involvement in international markets. Exporting  is commonly known and most effective way of going international however deciding for the right market could be challenging for companies especially for SMEs. 

In this seminar, we will discuss about how to determine export markets and tools to use in finding them.

Duration: 28 min

 

Financial Model

Financial Plan ☑️

Presenter:

  • Müjde Çetin Founder at Spring Global Consultancy
  • An award winning consultant on strategyroad maps and integrated thinking
  • An IFC coach, promising 25 years of experience in family businesses and entrepreneurship. 

This webinar will cover the following topics and questions:

  • What is a small business financial plan?
  • Business Model Canvas
  • How to set the strategy
  • What are the components of a financial plan? (income statement, balance sheet, cash flow statement, break-even analysis, personnel plan, sales forecast)
  • A draft financial plan
  • Tips for writing a perfect financial plan

Duration: 60 min

  

Marketing (Lead)

Lead Generation ☑️

Presenter:

Petek Özkan :

  • Growth Marketing & Brand management with 13 years of experience in FMCG and software sector; R&D with 2 years of experience in FMCG sector.​
  • Proven record in managing product and 360 campaign launches that increase brand awareness and sales

In this webinar, the following topics will be covered:​

  • Owning the design, activation, iteration and ongoing measurement of industry-focused go-to-market strategies for US​
  • Managing overall marketing budget and track ROI working closely with Demand Generation​
  • Leading product marketing activities including positioning and messaging​
  • Partnering with key internal and external stakeholders to build campaign and launch strategies.

 Duration: 59 min.

  

Ask Me Anything sessions agenda

Market Development

Duration: 58 min

January
16

10 - 11 CET

February
13

10 - 11 CET

Funding & Investment strategy

Recorded webinars

Public Funding ☑️

Presenter:

Ms Ioana Dragos has been a project manager in several EU-funded projects to date. She has been an expert in regional development for 20 years and an expert for the Enterprise Europe Network for 14 years  training on these topics for different profiles.

This session will faciliate understanding of the European funding system and will ease you the access to European funding, exporing the different open and fortcoming calls for programmes supporting Industry 4.0 digital solutions, manufacturing industry and research, development and innovation. Main sources of information for continuous funding opportunities scouting will be also provided to you.

The webinar will give you an insight of the main criteria to apply and further access to potential partnerships proposals, providing the links to Enterprise Europe Network, (European) Digital Innovation Hubs or clusters across your countries of origin.

Duration: 46 min

 

Private Investment Strategy ☑️

Presenter:

Cristian Dascalu is:​

  • Partner GapMinder VC (50M euro venture fund)​
  • Managing Partner Techcelerator – Investment Readiness & SEED Accelerator in SEE​
  • EIC Investment Jury Member, Chairman Romanian Tech Startups Association​
  •  Entrepreneur for 12 years

Finding the right investors for a high-tech startup is not an easy task for the founder’s team. That’s why we designed this session in a very practical way to help startups understand the investor’s mindset and more importantly, to understand and have the main steps to initiate successfully their SEED fundraising pro

cess.​ ​In this training process, we clarify the company valuation & cap table evolution in tandem with setting the right validation KPIs to support the pitching with investors.

Throughout the session, we will set up also the foundations of the startup DataRoom containing the main pillars of the fundraising process. The DataRoom structure which we designed and validated contains the: Investment Brief – Roadmap – Metrics – Competition – Team – CapTable – Valuation​ ​Investment Readiness is designed to help tech startups prepare their next preSEED / SEED round. What makes the product or service unique

Duration: 60 min

 

Ask Me Anything sessions agenda

March
12

10 - 11 CET

Pitching

Recorded webinars

Pitching ☑️

Presenter:

Dominik Stelzmueller is a consultant and sales expert. He advises companies on the conception and implementation of business, innovation and transformation processes

All founders and startups have to be convincing in their pitches in order to inspire and convince investors, network partners or customers within a very short time. 
In this pitch training, the participants learn what really matters, what the DO’s and DON’T’s of a successful pitch are and which formal requirements should be observed during the process. Participants who are working on their first pitch deck are just as welcome as pitch-experienced startups and entrepreneurs who would like feedback on their presentation.

 

Duration: 54 min.

  

Ask Me Anything sessions agenda

Pitching

Duration: 1h

April
16

10 - 11 CET

Recorded webinars

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….

Link:https://www.life-global.org/allcourses?page=1

Duration: N/A

Workshop Session :

  • Private World interest for circularity
  • Impact investment activity
  • Tips to win over investors
  • Mistakes to avoid

Link : https://www.youtube.com/watch?v=aOfQ4ubdubk

Duration: 25 min

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:

1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality

2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance

3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.

Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.

Link: https://www.cesah.com/index.php/lessons/BM04KIM04https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/

Duration: 1h

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge

Link:https://www.cesah.com/index.php/lessons/TM05EXT05

Duration: 40 min.

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA… 

Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 18 min

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?

Link:https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipadhttps://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad

Duration: 13 min

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 15 min

What it means and why it makes sense to talk about it now

Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad

Duration: 10 min

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce

Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka

Duration: 30 min

Webinar: Circular Business Opportunities

Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?

In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles

Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets

In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer

Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses

HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things

The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups

Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

Captura 9

Webinar: International Marketing

How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas

How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs

Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation

What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership

6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls

Sales call in four steps Duration: 16 min

Webinar: Product innovation

Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)

Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)

Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h

Digital Maturity Assessment

A digitally mature organisation is one that is making the best use of digital technology and its associated culture and networks in everything it does. The Digital Maturity Assessment reveals the level of digital maturity for your organisation. Levels of digital maturity range from 1 (low) to 5 (high).

Digital transformation self-assessment tool (English and Spanish)

Self-Diagnosis, the tool that will allow you to know, through a simple questionnaire, the level of digital maturity of your company in the different areas of your business. Note: the user has to create an account before to make the assessment .

Resources - Different topics (English and Spanish)

Short texts related with digital transformation

TIPS&TRICKS FOR A GOOD PITCHING SESSION WITH INVESTORS

Differentiating the sources of funding is key to the company’s financial robustness. Nonetheless, not all funding schemes are suitable to all companies or to every company’s stage of development. When referring to equity financing and to private investors, the company is required to be able to present its own investment project in front of a panel: the pitching exercise!. This leaflet summarizes the key elements a company has to manage when preparing for pitching