Accelerator Programme

We have prepared some recorded webinar, videos, tools and information from M4M consortium partners and others european and regional projects that will be helpful for growing of Startups and SMEs companies.
- Webinars
- Tools
- Information
Webinars and videos
- Project Management and Leadership
- Market development
- Value proposition
- Business and financial Model
- Funding and investment Strategy
- Marketing
- Pitching
- Other
Tools & Methodology , From an idea to the project plan and Capacity and resources.
Link: https://youtu.be/KWPF4N061ag
Duration: 58 min
Setting Priorities, Dealing with deadlines and Issues & Best practices
Link: https://youtu.be/cNiwoYKrFcg
Duration: 62 min
- Building the right team, Competencies identified and properly exploited, teambuilding and teamleading.
- Conflict and trust situation, communication 1o1 – reading/writing, listening/speaking – hidden, obvious and pseudo intentions
- Agile, Management 3.0
Link: https://youtu.be/cNiwoYKrFcg
Duration: 62 min
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
This webinar focuses on some tools to analyse the market, understand the value chain well and how to obtain information from customers and suppliers, to know who and where the competition is, identify new business opportunities and improve your value proposition by highlighting what makes the product or service unique
Link: https://youtu.be/VGHKBxHtCoM
Duration: 60 min
In this webinar you will learn theoretical methods and practical knowledge on how to bring new solutions to the market, the best and most convincing market strategies, how to deal with the competition and how to get the best out of your partners. A number of case studies will be presented and participants will be given some practical tools they can use for their own innovations.
Link: https://youtu.be/a9LRsfmuvqI
Duration: 24 min
In this Webinar you will learn about theoretical methods and practical experiences how to commercially position your new solutions in the market. In order to validate your solution you have to make an analysis of potential earnings that your solutions can bring to your B2B(2C) customers. This is also the basis for your pricing strategy. Some case studies will be presented and the participants will get some hand-on tools to use in their own innovations.
Link: https://youtu.be/gg9VxWztkds
Duration: 37 min
Internationalisation is defined as enterprises’ involvement in international markets. Exporting is commonly known and most effective way of going international however deciding for the right market could be challenging for companies especially for SMEs.
In this seminar, we will discuss about how to determine export markets and tools to use in finding them.
Link: https://youtu.be/hjMDSXZRcTE
Duration: 28 min
This web-seminar is focusing on some tools to analyse the market and ensure that your idea or project is solving a real problem/need from the industry or society, offering a proper and strong value proposal. This web seminar gives an overview of the Lean Canvas and the Gain and Pain Methodology
Link : https://youtu.be/cOsoNJCIxrc
Duration: 59 min
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
This Webinar gives an overview of the key concepts of business models. It starts with the introduction of strategic choices required as a basis for business model development. The differences and mapping between strategies, business models, and business processes areshortly described. The main business model elements and their contents are explained, focusing especially on value creation mechanisms, revenue models and pricing models. Market positioning and competitive advantage issues are considered shortly. At the end, the strategic perspective is revisited and strategic decay over time discussed.
Link: https://youtu.be/l21sHaG4ewU
Duration: 49 min
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:
1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality
2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance
3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:
1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality
2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance
3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h

Webinar: Circular Business Opportunities
Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

Webinar: International Marketing
How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas
How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation
What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership
6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls
Sales call in four steps Duration: 16 min

Webinar: Product innovation
Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:
1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality
2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance
3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h

Webinar: Circular Business Opportunities
Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

Webinar: International Marketing
How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas
How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation
What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership
6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls
Sales call in four steps Duration: 16 min

Webinar: Product innovation
Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:
1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality
2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance
3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company:
1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality
2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance
3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity.
Link: https://www.blumorpho.com/is-impact-the-new-investment-and-growth-driver/
Duration: 1h
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example.
Duration: 1h
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge
Duration: 40 min.
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world….
Link:https://www.life-global.org/allcourses?page=1
Duration: N/A
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA…
Link:https://www.richmedia-plus.de/shows/present/id/s3a029f04d76d32e79367c4b3255dda4d/?ipad
Duration: 18 min
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?
Duration: 13 min
How to market your product internationally…
Link: https://www.richmedia-plus.de/shows/present/s147702db07145348245dc5a2f2fe5683/?ipad
Duration: 16 min
How to model your business the easy way.
Link: https://www.richmedia-plus.de/shows/present/s2cbca44843a864533ec05b321ae1f9d1/?ipad
Duration: 16 min
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business…
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 15 min
What it means and why it makes sense to talk about it now
Link: https://www.richmedia-plus.de/shows/present/s537d9b6c927223c796cac288cced29df/?ipad
Duration: 10 min
6 Key messages for Leadership
Link: https://www.richmedia-plus.de/shows/present/sc6bff625bdb0393992c9d4db0c6bbe45/?ipad
Duration: 7 min
Introduction to product innovation
Link: https://www.richmedia-plus.de/shows/present/sef50c335cca9f340bde656363ebd02fd/?ipad
Duration: 8 min
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce
Link: https://www.youtube.com/watch?v=lX5CT3sDMFI&list=PLznoG4y55z-mHDksj6I39uILRaNqMaUka
Duration: 30 min
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce …
Duration: 30 h

Webinar: Circular Business Opportunities
Workshop Session : - Private World interest for circularity - Impact investment activity - Tips to win over investors - Mistakes to avoid Duration: 25 min

Webinar: Is impact the new investment and growth driver?
In the industry, there are strong debates of what is and what isn’t “impact”. These are the main points to define an impact company: 1 – Intentionality – The impact should be the intention of the product/service of the company and not just an externality 2 – Profitability and sustainability – they must have a positive correlation between impact performance and financial performance 3 – Scalability – the more a company grows, the more a product or service with positive impact is available to more people. Duration: 1h

Webinar: IP Basics Principles
Intellectual Property has quickly become a fundamental tool now that intangibles has gained so much weight and value. The Return of Investment in a Company has been affected by the strategy on the protection of the identified intangibles and the chosen tool in order to do that. But in order to do that, first you have to have a basic knowledge about what is a patent, how long could last a trademark or what are the requirements in order to accomplish a trade secret. In this session, it will be presented the basics principles of each legal figures in order to the audience could identify the more suitable one for the intangible asset, already identified. It will be explained the concepts, the requirements by law in order to obtain it, the characteristics and its validity. Duration: 1h

Webinar: A method for Valuation of Intangible Assets
In this session, I will take you through the importance of intangible assets in today’s competitive world and some methods for valuation. We will focus on income based method and I will explain how you can used discounted cash flow method to valuate intangible assets of a company. Incliude a practical example. Duration: 1h.

Webinar: Technology transfer
Technology transfer commonly describes a collaboration where a technology donor is finding an industrial application with a company. The technology can come from a university (usually low to mid technology readiness level) or from an existing company (with sometimes already qualified technologies). This approach opens many perspectives in terms of business development and innovation capabilities with two positive impacts: the donor can leverage on its R&D and find new customers/markets with some adaptation, the receiver can benefits from innovative solutions (sometimes from completely different markets or industries) to tackle its R&D challenge.. Duration: 40 min

Webinar: HP Courses
HP LIFE is a free, skills-training program for entrepreneurs, business owners, and lifelong learners all over the world.... Duration: N/A

Webinar: Internet of Things
The webinar focuses on the opportunities that the internet of things offers SMEs and start-ups in accessing (agrifood) markets and explains functionalities and benefits of the IoT Platform offered within KATANA... Duration: 18 min

Webinar: Trademarks for Startups
Reasons for trademark protection // Categories of trademarks // Filing a registration // What happens after a successful registration?... Duration: 13 min

Webinar: International Marketing
How to market your product internationally... Duration: 16 min

Webinar: Business Model Canvas
How to model your business the easy way. Duration: 16 min

Webinar: Customer Needs
Knowing and understanding customer needs is the basis of every successful business. With their products, companies address the specific needs of their customers. Entrepreneurial teams should always be able to identify a core problem for their business.... Duration: 15 min

Webinar: Digital Transformation
What it means and why it makes sense to talk about it now Duration: 10 min

Webinar: Leadership
6 Key messages for Leadership Duration: 7 min

Webinar: Sales calls
Sales call in four steps Duration: 16 min

Webinar: Product innovation
Introduction to product innovation Duration: 8 min

Webinar: 25 Short videos serie for small business digitalization (Spanish)
Short videos of 1 minute , related with tool for digitalization of process (CRM), marketing digital , social media and e-commerce Duration: 30 min

Webinar: Informative, training and inspiring videos (Spanish)
Serie of videos related with digital transformation, social media, cybersecurity, e-commerce ... Duration: 30 h

Digital Maturity Assessment
A digitally mature organisation is one that is making the best use of digital technology and its associated culture and networks in everything it does. The Digital Maturity Assessment reveals the level of digital maturity for your organisation. Levels of digital maturity range from 1 (low) to 5 (high).

Digital transformation self-assessment tool (English and Spanish)
Self-Diagnosis, the tool that will allow you to know, through a simple questionnaire, the level of digital maturity of your company in the different areas of your business. Note: the user has to create an account before to make the assessment .

Investment Strategy - Private Funding steps
Series Funding: A, B, and C

Resources - Different topics (English and Spanish)
Short texts related with digital transformation

TIPS&TRICKS FOR A GOOD PITCHING SESSION WITH INVESTORS
Differentiating the sources of funding is key to the company’s financial robustness. Nonetheless, not all funding schemes are suitable to all companies or to every company’s stage of development. When referring to equity financing and to private investors, the company is required to be able to present its own investment project in front of a panel: the pitching exercise!. This leaflet summarizes the key elements a company has to manage when preparing for pitching